W​hen a worker is injured, it isn’t just the worker who suffers – their loved ones are also affected.

This was summed up with the campaign line: “The most important reason for making your workplace safe is not at work at all.”

Not our line, but as Creative director Adam oversaw all the campaign executions and wrote the work you see below.

Outcome

The campaign was the catalyst for an entirely new WorkSafe vision statement:

‘Victorian workers returning home safe every day’